Marketing and communications

The impact of ecommerce on traditional retail 23-Jan-2012

We've heard so much from Gerry Harvey recently about how Australians purchasing products on overseas websites are killing his business (and apparently of equal concern to him, depriving the government of GST revenue), that I thought it worth taking a closer look at the subject.

23-Jan-2012

HTML 5 Web Apps 6-Dec-2011

A little while back we posted about the emergence of HTML5, and the implications for web design and development. We recently built a prototype of our digital publishing product, edop, in HTML5. Here we share some of our learnings and thinking that has come out of that experience. Certainly some food for thought for anyone intending to develop mobile apps.

6-Dec-2011

Creating goals for your website

You wouldn’t dream of running your business without defining a set of goals or business objectives, yet many clients don’t apply the same principle to their websites.

Let's just do it in Word ... never a good thing to say about your annual report

There is only so long that a public company can hand out an annual report created in Word and maintain credibility. Why in this day and age would anyone feel that a public company's annual report of activities to shareholders could ever be adequately portrayed through an internal Word ...

5 tips for a successful website

A few simple rules to follow when designing, building and creating content for your new or re-vamped website to ensure ongoing success.

The benefits of creating an effective presentation

Every day, CEOs and CFOs fire up their laptops and click through their powerpoint decks and present their story. The ubiquitous powerpoint has become the default presentation tool for millions of executives. Few can live with out this piece of Microsoft software. But it is a best, an uneasy relationship with few knowing how to use powerpoint effectively.

Seeding a viral campaign

Purists say you can't create a viral campaign - it must create itself. Viral campaigns develop their own momentum as users forward them on to spread, like a virus, across the web.