Content Management Systems

It's one of the primary questions that vexes web managers when they start looking at building or redeveloping their organisation's website - do we want a content management system or not?

A content management system ('CMS') is a software application that enables users with little technical knowledge to update a website with relative ease. Usually there is a trade off between cost and sophistication. The more sophiticated and flexible the system, the more expensive to license and/or implement. A simple CMS will allow you to update webpages with text, image and video, add new pages, and change the navigation. A more complex system will enable you to manage a customer database, broadcast emails and SMS, run sales promotions, sale online, publish and integrate with common public social media platforms.

With the advent of well supported open source platforms such as WordPress, an easy to use content management system is generally within the reach of most businesses. However, you do need to think about which CMS as there are many options out there and they are not all built the same. The starting point is always to think about the role that your website will play in developing your business, both now and in the interim to long term. The results of this analysis will indicate the type of CMS you should invest in. We can also help you answer this question. 

We're not trying to brag, but we're kinda content management solution experts. We have experience with a range of content management solutions including our own platform populus, WordPress, Drupal, Adobe Contribute, Adobe's Business Catalyst and SalesForce (which is more of a CRM than a web publishing tool). Based on this experience, we generally work with either Wordpress (for smaller sites that largely only require web content mangement) and populus (for larger implementations that also require functions such as ecommerce, CRM, intranets, and complex forms and workflows).

Having said that we also recognise that clients have different needs. Some clients may not require something of the scale or sophistication of populus, they may have legacy systems that integrate with a particular web solution, or a corporate hosting environment which dictates a particular technology solution. As a result we support a range of solutions.

Some example are:
  • creating the user interface for a highly complex SalesForce implementation for Lend Lease's foray into the residential solar market;
  • implementing a WordPress site for Vogue Living who wanted to publish a blog as part of their coverage of the 2010 Milan Furniture Fair;
  • implementing Adobe Contribute as the CMS for Spareroom; and
  • a custom CMS in .net to enable Bee Design to update their flash website.

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